The brand's motivation was design met to create a range of genuine, practical and comfortable eyewear. Our unique spirit, originality and desire drive us to work with passion. Our mission is to create unique experiences for people who appreciate eyewear and value the importance of eyewear, playing with their personal style. MOOHE has been deeply involved in the Chinese market for 12 years, and every change brings surprise and admiration to consumers. MOOHE has always adhered to the core idea of "seeing yourself from a different angle".

With the founder's love for the glasses industry and ignorance about glasses, in 2012 MOOHE decided that his time had come: he wanted to try to create a different glasses world with his own hands, and was firmly committed to design. It was a leap into the void against a complex backdrop, but that didn't stop him. Since then, we have continued to grow as a team. In order to better demonstrate our love for glasses, our design team has traveled all over the country to combine China's unique culture and glasses, just to give everyone who wears our Glasses send a piece of happiness to people.

We design locally with a global mindset: we start from constructive ideas to give life to new designs, looking for new ways of working, mixing and possibilities. We follow our design and production processes with integrity and commitment, striving to become more sustainable every day. Additionally, we want to be as consistent as possible with our existing tools, and we work closely with our suppliers to always take every customer seriously, constantly experiment and deliver the highest quality.

For us, design means being as connected to life as possible: ensuring that the glasses are ergonomic, easy to wear, and adaptable to everyday life without giving up our aesthetic standards. Our carefully crafted techniques are accompanied by collections designed for those who dare to reinterpret timeless shapes. We put a lot of effort and consideration into our designs, starting with proposals inspired by Chinese opera, art, ceramics and ancient architecture, aiming to connect with those looking for eyewear that reflects their unique personality and style.